Highly individual solutions by an unconventional senior freelancer.

My years of experience and diverse knowledge enable me to develop innovative and customised solutions for my clients' specific needs. I work closely with my clients to understand and meet their goals and requirements. My way of working differs from that of traditional freelancers as I take a holistic approach, focusing on the whole organisation rather than just a specific project.

Main focus: Performance Marketing, Data Analytics, Data Engineering, Machine Learning (ML) / Artificial Intelligence (AI) and Data Warehouse.

Performance marketing, data analytics and AI data engineering from a single source.

I help companies make data-driven decisions and optimise their marketing strategies based on facts. This allows marketing activities to be more targeted and effective. Adding Machine Learning (ML) / Artificial Intelligence (AI) and Data Engineering enables companies to automate and optimise their data processing to gain faster and more accurate insights. Such a comprehensive solution is offered by me as I have in-depth knowledge in all three areas.

Examples: Data deep dives for improved insights, optimisation of marketing activities, marketing automation, customer journey analyses, attribution modelling, forecasting or personalisation.

Data-driven performance marketing - based on innovative Mar-Tech stacks.

Data-driven marketing only works if you work with both innovative mar-tech stacks and the latest future technologies. That's why I rely on innovative technologies from Google Cloud Platform, Amazon AWS and Microsoft Azure. The most diverse data sources are combined, such as own CRM and sales data, Google Analytics, Google Ads or Social Ads. In this way, a cross-organisational data warehouse for highly optimised performance marketing is created.

Examples: Google Cloud Platform, Amazon AWS or Microsoft Azure for building your own data warehouses and data lakes. Use of technologies such as machine learning, forecasting or anomaly detection.

High-end optimisation of performance marketing campaigns.

My performance audits give you a complete overview of the exact state of your campaigns. Based on this analysis, we then optimise your campaigns together down to the last detail. The optimisation naturally includes the alignment and optimisation of your campaigns with demographic data such as gender, age group or household income. Through the use of artificial intelligence in your campaigns, you receive a further optimisation of your costs and conversions.

Campaign types: Search Ads, Dynamic Search Ads, GDN & Display Ads, YouTube Ads, Call Ads, Discovery Ads, Performance Max Campaigns, Shopping Ads, Smart Ads, Local Campaigns - and more.

Artificial intelligence for performance campaigns.

I focus on bringing the benefits of artificial intelligence to your performance marketing. As the world moves further into the digital age, artificial intelligence is currently a high-tech tool in performance marketing. Based on cloud platforms that are optimised for machine learning with powerful processors and do not compromise on security and analysis.

Areas of application: Bid management and strategies including smart bidding, attribution optimisation, maximise conversions, target CPA and ROAS optimisation.

Real-time personalisation and recommendations for websites.

Personalised ads are an effective way for advertisers to make ads more relevant to users and increase ROI. By presenting more relevant ad content based on online user data, both users and advertisers benefit. However, if you want to serve more relevant ad content based on user behaviour or interest data, you must comply with appropriate privacy policies and Google's policy standards.

Use cases: Personalised targeting of users, promotion of products and services or curated target groups.

Fullistic marketing and holistic automation.

Automate your performance marketing campaigns with intelligent bid management, sophisticated scripts and our programming services - to optimise processes or integrate with external databases. Take into account all available data in the control to individualise and perfect your performance marketing.

Use cases: State-of-the-art Google Ads strategies, automated campaign optimisation, Google Ads scripts, high-end optimisation with external data such as weather, seasonality or events (e.g. sports or politics).

Optimisation of national & international campaigns.

I support medium and large companies in optimising their national and international campaigns - and am therefore very experienced in working with international teams. My performance optimisations have already been used worldwide for clients on all continents and played out for end customers in over 160 countries.

Use cases: Conquest of new sales markets, multilingual campaigns, playout on continent, sub-continent and country level.

Data Analytics and Data Visualisation.

I make your important data understandable and applicable so you can make better decisions with interactive dashboards and understandable reports. Data can be aggregated from many sources - including Google Analytics, Google Ads, Google Search Console, YouTube and Campaign Manager 360.

Use cases: Management reporting, KPI dashboards, data visualization, big data analyzes using Databricks, BigQuery and SQL, Databricks & BigQuery ML and Vertex AI, Google Data Studio / Looker Dashboards, Tableau and Power BI, Funnel.io and Data Warehouse & Data Lakes.

Ecological and sustainable performance marketing.

Every time someone visits this website, only 0.15 grams of CO₂ are produced. Because this website is powered 100% by green energy from renewable sources.

Over a year, this website produces only 180 grams of CO₂ equivalent. The same energy that is needed to produce boiling water for 12 cups of tea.

The performance marketing for this website costs another quarter of CO₂-equivalent. So we end up with a total energy for only 15 cups of tea per year.

My website therefore emits an amount of carbon that a single tree easily absorbs in a year... and I have already planted exactly that tree!

Your advantages: Thanks to Fullistic Marketing, we can also make your campaigns greener!