Dear users,
We welcome you to the blackunicorn.eu website and would like to familiarize you with our terms of use and the data protection declaration for this website on these pages.
We, blackunicorn.eu, take the protection of your personal data very seriously. Below we would like to inform you about what personal data we collect when you visit our website, how we process this data and what rights you have in connection with your personal data.
Dr. Thorsten Schneider - Online Marketing
Long Street 31
32051 Herford
Germany
Telephone: +49 5221 691 324
Email: sales@blackunicorn.eu
If you have any questions, suggestions or complaints, you can reach us using the contact details provided above.
You can reach our data protection officer at sales@blackunicorn.eu. He will be happy to answer any questions you may have about data protection.
We collect and process your data only if we have either received your consent to data processing or the processing is permitted by law.
If you visit our websites purely for information purposes, i.e. do not register or transmit data in any other way (e.g. via a contact form), we collect the data that your browser transmits to us. Specifically, these are the following data:
• IP address
• Date and time of the request
• Time zone difference to Greenwich Mean Time (GMT)
• Content of the request (specific page)
• Amount of data transferred
• Website from which you visit us (referrer URL)
• Website you are visiting
• Browser type and version used
• Operating system and its interface
• Language and version of the browser software.
This data is collected and processed in order to be able to display the website to you, to ensure and improve stability, and for security reasons. The legal basis for this processing is Article 6 Paragraph 1 Letter f) GDPR. The data will be deleted as soon as it is no longer required for the aforementioned purposes. If an IP address is stored, it will be deleted or anonymized after 30 days at the latest. The collection of this data and the storage of the data in log files is absolutely necessary for the operation of the website. The user therefore has no opportunity to object.
If you use offers on our websites that require registration, further data will be stored. Information on registration can be found in the “Registration” section of the Terms of Use.
In addition, cookies and other technologies are used when using our website. Cookies are small text files that are stored on your computer by us or by another body (more detailed information can be found in the description of our analysis procedures below) and through which certain information flows to the body that set the cookie. Cookies are always assigned browser-specific. By using cookies it is not possible to run programs or transfer viruses to your PC.
You can configure your browser settings according to your wishes and, for example, refuse to accept third-party cookies or all cookies. However, this may mean that you cannot use all of the functions of our website. You are also free to delete all cookies at any time via your browser settings. In addition to cookies, other technologies (e.g. pixels) are also used in individual cases to collect relevant information.
We use cookies and technologies to offer you the following functions and services:
The legal basis for the respective data processing is Section 25 Paragraph 2 TTDSG in conjunction with Article 6 Paragraph 1 Letter b) and Letter f) GDPR. The purpose of the processing is to make it easier for you to use our website and to be able to offer you our services as requested. Some functions of our website do not work without the use of these cookies and therefore cannot be offered. Our legitimate interest in processing cookies arises from the aforementioned purposes. The cookies are deleted after the session has ended (e.g. logging out or closing the browser) or after a specified period has expired.
Google Tag Manager
This website uses Google Tag Manager (“GTM”) as a tag management system. This service allows tracking codes and code fragments (“tags) to be managed via an interface. The tags e.g. B. for Google Analytics are simply provided, configured and maintained via the GTM. The data collection and processing itself, however, takes place via the relevant services. Accordingly, the GTM does not access the generated data. No cookies are used and no personal data is collected.
Google Analytics
We use Google Analytics (“GA”) on our websites, a web analysis service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”), which enables us to use our websites for statistical purposes to analyze and only carry out range measurement without profiling. The cookie generates information about your use of our websites, which in turn can be graphically prepared and visualized using the Google Data Studio software. Google Data Studio only uses data that has already been generated from GA. A rudimentary processing of cookies for statistical purposes, which is purely related to your individual website session, takes place in accordance with Art. 6 Para. 1 lit. f) GDPR. Our legitimate interest arises from the aforementioned purposes. The duration of the cookie, i.e. how long the collected information is stored, is 30 minutes after you have become inactive. Your session is now over and it is therefore guaranteed that you will not be recognized over several sessions.
Our websites use Google Analytics exclusively with the “_anonymizeIp()” extension, which shortens and encrypts your IP address within member states of the European Union or in other contracting states to the agreement via the European Economic Area. A direct personal reference is therefore excluded. The information collected, including the shortened and encrypted IP address, is usually transferred to a Google server in the USA and stored there.
In addition to the general objection options, you can have the data generated by the cookie and related to your use of the website (including your IP address) sent to Google and the processing of this data by Google prevent this by downloading and installing the browser plugin available at the following link: http://tools.google.com/dlpage/gaoptout.
In addition to our own cookies, we also use third-party cookies and other third-party technologies on our website. Third-party cookies are those that are not stored on your computer by us, but by third-party providers. Further information on the scope and purpose of data processing, the respective legal basis, the storage period as well as the revocation, objection and removal options for third-party cookies and other technologies can be found below in the explanation of the individual procedures we use.
You can access your settings for cookies and privacy online at any time in our data protection information and change your decision or subsequently grant or revoke your consent.
We use the services listed in this section on our websites based on your consent, which you gave us via the cookie banner in accordance with Section 25 Para. 1 TTDSG in conjunction with Art. 6 Para. 1 lit. a) GDPR. For these services, you can revoke your consent at any time with effect for the future or subsequently grant it again by accessing your cookies and privacy settings online via our data protection information and configuring them accordingly. Alternatively, you can prevent the storage of cookies by setting your browser software accordingly. Please note that the browser settings you make only apply to the browser used. Further detailed information can be found in the following descriptions.
We use Google Analytics (“GA”) on our websites, a web analysis service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). GA generally uses “cookies” to obtain and analyze information about the use of our websites. In addition, as part of the so-called advertising functions, we also collect data for marketing purposes and for the delivery of individually tailored advertising messages. These functions include e.g. B. the formation of user groups with the same interests and behavior as well as the creation of remarketing lists based on collected interest, behavioral and demographic data. For example, you will B. addressed based on your interests with content relevant to you. Your data will only be processed if you actively click on the “Marketing and Personalization” section of the cookie banner on our website. have agreed. The legal basis for processing the data in these cases is your consent in accordance with Article 6 Paragraph 1 Letter a), Article 49 Paragraph 1 Letter a) GDPR. On our behalf, Google will process the information collected to evaluate your use of our website and to compile reports on website activity. The term of the cookies, i.e. how long the collected information is stored, is 12 months. Our websites only use GA with the “_anonymizeIp()” extension, which shortens and encrypts your IP address within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. A direct personal reference is therefore excluded. The information collected, including the shortened and encrypted IP address, is usually transferred to a Google server in the USA and stored there.
In addition to the general revocation options, you can have the data generated by the cookie and related to your use of the website (including your IP address) sent to Google and the processing of this data by Google You can also prevent this by downloading and installing the browser plugin available at the following link: http://tools.google.com/dlpage/gaoptout.
However, we would like to point out that in this case you may not be able to fully use all of the functions of our websites. As an alternative to the browser plug-in or within browsers on mobile devices, please click on the following link to set an opt-out cookie, which will prevent future collection by Google Analytics within this website (JavaScript must be activated):
Please note that this opt-out cookie only works in this browser and only for this domain. If you delete your cookies in this browser, you must click the link again.
General information about data protection at Google can be found at https://policies.google.com/privacy?hl=de .
As an Ads customer, we also use Google Conversion Tracking on our website. This is an analysis service from Google. As part of this service, Google Ads sets a cookie on your computer (“conversion cookie”) if you came to our website via a Google ad. The purpose of using the conversion cookie is to use the information collected to create conversion statistics for Ads customers. The legal basis for processing the data in these cases is your consent in accordance with Article 6 Paragraph 1 Letter a), Article 49 Paragraph 1 Letter a) GDPR. As an Ads customer, we only know the total number of users who clicked on our ad and were redirected to a page with a conversion tracking tag. However, we do not receive any information that allows us to personally identify a user. If you visit certain of our pages and if the cookie has not yet expired, we and Google can use this cookie to recognize that someone clicked on the ad and was thus redirected to our site. Since each Ads customer receives a different cookie, it is not possible to track the cookie across the websites of other Ads customers. This type of cookie expires after 540 days and is not used to identify you personally.
General information about data protection at Google can be found at https://policies.google.com/privacy?hl=de .
If you contact us using a form on blackunicorn.eu, this will generally be done with 128-bit encryption. If you do not use the blackunicorn.eu contact forms but use your private email account, you should note that you must take your own security measures to ensure the confidentiality of your message. Therefore, please use the encrypted forms from blackunicorn.eu. If the form is not encrypted, there is a technical problem and we cannot accept any liability for the security of your data transmission. You can see whether a form is encrypted by the closed “lock” symbol in your browser window. Depending on the content of your request, the legal basis for data processing is Article 6 Paragraph 1 Letter a), Letter b), or Letter f). Typical examples of the aforementioned legal bases are:
We will delete the data that you send to us in your request after the respective purpose has been achieved. If the submitted request relates to a contract concluded with us, your request will be deleted as explained in the data protection information of the respective contract. You can find the data protection information for your respective contract here.
If you contact us by telephone, we will use the data you provide to us in accordance with the purpose for which you contacted us. Depending on the content of your request, the legal basis for data processing is Article 6 (1) (a), (b) or (f). Typical examples of the aforementioned legal bases are:
We will delete the data that you provide to us during the telephone call after the respective purpose has been achieved. If our telephone call is in connection with an existing contract or in connection with a contract inquiry, please also note our data protection information in relation to the respective product.
We treat your data confidentially. Within the Dr. Thorsten Schneider - Online Marketing only those departments and employees who need it to fulfill the purposes mentioned above have access to your data.
We will only transmit personal data to third parties if this is necessary for the aforementioned purposes and permitted by law or if you have given your prior consent.
In addition to the recipients already specifically named above, we use the help of other service providers (contract processors) to fulfill our obligations. The following recipient categories can receive data:
• IT service provider
• Survey service provider
• Call center
• Marketing service provider
• Analysis specialists
• File and data media disposal
• Authorities
• legal guardians and persons for whom a power of attorney exists
We also transmit your data to service providers and data recipients located in third countries outside the EU or EEA. Compliance with an appropriate level of data protection is ensured on the basis of adequacy decisions in accordance with Art. 45 GDPR or through other suitable guarantees in accordance with Art. 46 ff. GDPR. Please note that in the event of data transfer to third countries, there may still be a fundamental risk that there will not be an adequate level of data protection in accordance with European law and that the rights of those affected may not be fully enforced. In the case of data transfers based on Art. 46 ff. GDPR, you can request a copy of the relevant guarantees from us using the contact details mentioned above. Further information on international data transfer can also be found on the website of EU Commission.
Access from third countries is possible, especially for data transfers through administrative access, as the operability of the systems is often ensured according to the follow-the-sun principle. In these cases, data is only accessed if compliance with an appropriate level of data protection is ensured.
Our website may contain links to other providers to which our data protection regulations do not apply.
Dr. Thorsten Schneider - Online Marketing uses state-of-the-art technical and organizational security measures to protect the data you provide to us from accidental or intentional manipulation, loss, destruction or access by unauthorized persons. Our security measures are continuously improved in line with technological developments.
We strongly encourage guardians to monitor their children's online activities. Children should not provide us with personal information without the consent of their parent or guardian. We do not knowingly request or process personal data from children.
With regard to the processing of your personal data, you have the right, in accordance with Art. 15 GDPR, to request information about the data we process about you. You also have the right to have data corrected in accordance with Art. 16 GDPR or deleted in accordance with Art. 17 GDPR, as well as to restrict processing in accordance with Art. 18 GDPR. Furthermore, in accordance with Art. 20 GDPR, you have the right to request that the personal data you have provided be released in a structured, common and machine-readable format. With regard to the right to information, the restrictions of Section 34 BDSG apply and with regard to the right to deletion, the exceptions of Section 35 BDSG apply.
If we process your data based on legitimate interests (Art. 6 Para. 1 lit. f) GDPR) or to carry out a public task (Art. 6 Para. 1 lit. e) GDPR ) and if there are reasons against this processing based on your particular situation, you have the right to object to this processing in accordance with Article 21 (1) GDPR. In the event of an objection, we will no longer process your data for these purposes unless we can demonstrate compelling legitimate reasons for the processing that outweigh your interests, rights and freedoms or the processing serves to assert, exercise or defend legal claims.
You can send your objection to us at any time, free of charge.
For the best possible processing, we ask you to use the following contact details:
Lange Straße 31
32051 Herford
Germany
Switchboard: +49 5221 691 324
Email: sales@blackunicorn.eu
Please note that you can only object to the use of tracking procedures on our website yourself. It is not technically possible to do this centrally. For each tracking procedure where you have to implement the objection yourself, we have attached an explanation above.
If we process your data based on your consent, you have the right to withdraw your consent at any time. Your data will then no longer be processed for the purposes covered by the consent. Please note that the lawfulness of the data processing that took place before the revocation is not affected by the revocation. How you can explain your revocation in detail can be found in the previous information or the information in the respective consent. Please send your revocation to:
Lange Straße 31
32051 Herford
Germany
Switchboard: +49 5221 691 324
Email: sales@blackunicorn.eu
Here, your revocation will be implemented centrally - if technically possible - or you will be explained how you can implement the revocation yourself, as central implementation by us is not possible with some technical processes.
If you believe that the processing of your personal data violates applicable law, you can lodge a complaint with a data protection supervisory authority at any time in accordance with Art. 77 GDPR. This applies without prejudice to any other administrative or judicial remedies.
With the exception of the technically necessary data to display our website, any data provision by you is voluntary. Should this be different in exceptional cases, this will be explicitly mentioned at the appropriate point in this declaration.
No, automated decision-making does not take place.
As our data processing is subject to changes, we will also adjust our data protection information from time to time. We will inform you of any changes in a timely manner. You can find the current status of these data protection regulations here.